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If you are just starting out in your new business and you decide that a website could be a

valuable addition to this business how do you go about getting one up and running? You have

two basic options really. Do it yourself or employ an individual or company to do it for you.

Which option you take depends upon your own confidence in acquiring the skills necessary and

the amount of funds you can divert to hiring in a company. If you have sufficient funds then

hire in a company as this will enable you to devout all your time to developing your core

business. If you don’t then you will have to do it yourself. So how do you go about it?

You will require no or little knowledge of HTML as you can purchase a whole package from a web

hosting company which should include some form of website developing software and your domain

name plus the hosting of your website. Give some thought to your domain name. It should be

easy for people to type in and remember. Not too long, succinct and preferably no hyphens. So

you have chosen your domain name and your hosting service now you must develop your site.

Again give some thought to this. How many pages you are likely to produce, how many links you

will need. What sort of information is going on each page. If you are completely new to this

then I would suggest that using your site editor software you produce a first draft and

publish it. You can always modify everything later as you go along. This will give you your

first website which you can then submit to the search engines albeit not exactly what you want

or one that is going to attract visitors.

Now you need to do quite a lot of research on the internet as to how to make your site visitor

friendly and search engine friendly. Here you will discover the importance of good content,

changing content, appropriate keywords, backward links, article writing and good copy on the

website. Taking this information on board will enable you to restructure and rewrite your site

over a period of time, probably many times. However all the time this learning process is

going on your site is actually published on the Web so is likely to start being trawled by

search engines and getting indexed even if it doesn’t sky rocket through the rankings. The

most important thing to do from the outset is to write good content that will be of interest

to your visitors. If it holds the attention of your visitors and gets them to contact you then

it will likely be of equal interest to the search engines. Do not produce a site that is

written with the search engines in mind. It is your visitors who are important and by

following a few simple rules that are published all over the Web your site can become very

attractive to visitors and to search engines also. Keep the site textually based, there is no

point in having very flashy graphics as these are not noticed by the search engines and often

annoy visitors who want to get at the information they are after as quickly as possible and

not have to wait for some animated introduction to finish before they can enter the actual

site.

Having put into practice all the advice that is out there you should have put together a

pleasing and appealing website that visitors and search engines like. Each day or week you add

more content and develop more links and you will gradually climb up the rankings. The last

piece of advice I would give is start writing and submitting articles. One or two a week would

be excellent over a year or two. Once your articles start being published you will see an

immediate leap in the number of links back to your site and a subsequent rise in the rankings

if your content is also good. Aim to produce over time several hundred articles if possible.

The more you write the more links back to your site you will develop and the more visitors you

will get as well as boost your rankings in the search engines.