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There are no hidden secrets on how to rank high with the major search engines. All that is

needed is a basic understanding of how search engines work and a bit of know hown Perhaps the

biggest contributing factor to a successful web site is incoming links. Without links, your

website will more than likely go unnoticed. So how should you accumulate these links? Below

are a few basic methods to accumulate quality back links

Before you get started

You MUST understand how search engines work. Over 90% of your business will likely come

directly from search engine results. Therefore, it is absolutely essential to optimize your

site for search engines. You could have the greatest deals in the entire world, but if no one

knows about them then your efforts are wasted. Do a search on google for Search Engine

Optimization (SEO). You will find tons of great information on how to create a website that is

both user friendly and search engine friendly. There are also countless numbers of companies

and freelancers out there who offer SEO services. Just be cautious of their offers and do your

research first. Remember, NO ONE can guarantee top placement in major search engines, no

matter what they say.

Where should back links come from?

1. Articles are a fantastic source of links and additional traffic to your site. There are

countless sites online that want your articles. It’s a win win situation for everyone. When

you write articles and submit them online, you are able to leave a link to your own site and

sometimes even anchor text. I know what you’re saying, “I can’t write about anything.” I use

to feel the same way. But the truth of the matter is, anyone can write. You just have to find

a topic that interests you. You can write about anything from dogs, to computers, to personal

training, to web hosting, heck you can even write about writing. The bottom line is, articles

are a valuable source of “relevant” back links to your site.

2. Submit to directories. There are literally hundreds of “free” and “paid” directories

online. With 3 hours of painless work, you can have your site submitted to hundreds of great

directories. There are many quality lists of directories that are regularly updated. One of my

favorites is http://www.best-web-directories.com/ which is always updated and maintained.

3. Develop link exchanges with relevant sites. The major search engines such as google see

incoming links from relevant sites, and give them more rank compared a link from an unrelated

site. For example, if you have a website about pet care products, your link strategy should

target pet related sites. Again with a bit of hard work and determination, you can develop a

great deal of “relevant” back links.

4. Forums are a great source for additional traffic and links. Many forums allow their users

to display signatures in their posts. These signatures can consist of both text and links.

When you post a new message on that forum, your websites link will be displayed for everyone

to see. This not only helps build valuable back links, but will bring additional traffic to

your website.

5. Join a link co-op. Co-ops such as the one found at http://www.digitalpoint.com/ are an

amazing source of valuable back links and free advertisement. What is a co op network? A Co op

network is a network of site owners/webmasters that offer ad space to the network. In return,

the ads they define are displayed across the entire network. The best part of ad networks such

as the one found at digital point, is, they are free. Having your site in a co-op can

literally mean thousands of back links for your site.

If you want to have a successful site, whether-it-be a hobby or for business, you have to

understand how search engines work. Part of that understanding is knowing about link

development. Maybe in the early 90’s the idea of “if you build it they will come” might have

been true. But in the year 2005 the internet is a far more competitive and complex place. To

be successful today, you have to work at it. Without a quality source of back links the search

engines will all buy ignore